Happy Messaging New Year!

Happy Messaging New Year !

Let me start the new year by wishing you and your business every success in 2023.  

If you were like me, I was busy these past couple of days messaging all my friends and work colleagues and wishing them a happy and prosperous new year. To my family and best friends, we greeted the New year with a WhatsApp video chat. One thing I did not do was make or receive a mobile phone call (I have not had a landline for well over a decade). Most people communicate using Messaging Applications like WhatsApp, Facebook Messenger, iMessage and increasingly they are using their Messaging Applications to communicate with Business.

‘7 out of 10 people feel more connected to Business they can Message with And over 65% of people prefer Messaging over using their email and phone.’ Source Kanter Business Messaging Usage Research

2023 can be the year when you use the power of Messaging apps to grow your business online?  

Why is Messaging Critical to your Business Growth?

Long gone are the days when we were tied to our landline phones waiting for a call, mobiles have long since changed how we communicate. In the last few years, we have changed how we communicate on our cell phone, and we primarily communicate using Messaging Apps. In fact, the number of people using Messaging Apps surpassed three billion in 2021, and for most people it is one of three apps: WhatsApp (2B Users), Facebook Messenger (1.3B users), and WeChat (1.2B users primarily China, Asia). There are regional variances, for example in the UK and USA the top Messenger Apps are Facebook Messenger, WhatsApp, and Snapchat.  

“150B+ Messages are used by people everyday” Source Meta April 2022

In Asia, some of these platforms (WeChat, WhatsApp) have been transformed into super-apps, offering all sorts of features like digital payments, embedded ordering of products and services, live videos, m-commerce, and mini-programs that work inside the messaging platform. Increasingly in Western Europe and North America messaging applications are being used to engage with businesses like airports, airlines, banks. This is because Messaging is an extremely popular way for people to engage and communicate and provide native capabilities directly within the Messaging Apps. By engaging consumers directly from within the Messaging App, this provides a seamless consumer experience and higher conversion rate.

‘More than half of adults (54%) say they find traditional forms of communication with businesses to be frustrating, while almost three-quarters of adults (72%) believe that waiting to speak with someone at a business is a waste of their time’ , according to a 2020 Business Messaging Research Study

Payemoji can help your Business to grow through WhatsApp

Payemoji allows small businesses to use WhatsApp to engage customers, sell products & services, accept payments, take bookings and so much more, and the small business does not need any IT skills to get setup.

Every business will get their own local mobile number that can be used on Google, website, social media, or business cards to engage the trade business. Payemoji will also provide QR codes to provide a quick way for customers to scan and launch a message to the business. It is quite easy for businesses to advertise their Payemoji service simply by using the new phone number provided, and there is no need for any Apps to be downloaded by the clients.  

Each business is given their own messaging chat bot and businesses can present a structured menu to allow their customers to find out answers to questions. WhatsApp is a great channel to offer Customer Support and the Payemoji Chat bots can answer customer questions like opening hours, location, or provide simple tips or how to guides on common issues for example – stains on furniture, new paving options, what to do about leaky taps.

Payemoji offers a shared WhatsApp inbox for all the staff of the business. This allows any employee (that has been given permission by the business owner) to see how the messages between the Payemoji chat bot and the customer. At any time, the staff or the customer can interject and take over the conversation. This means that no conversation is ever lost between a customer and your business, and it is always easy to hand over conversations from one employee to the next.  

For service businesses like pet groomers, hairdressers, or plumbers, Payemoji enables businesses to offer appointments through WhatsApp. Customers can book appointments directly from WhatsApp and then digitally pay using their Credit card, Apple Pay or Google Pay. Sending reminders is easy with WhatsApp and customers will be sure to see them in their conversation history.

Payemoji is a great for businesses to offer promotions through WhatsApp. Any customer that engages with a business owners have the phone numbers of their customers, conversational commerce can be used to send messages of exclusive deals and promotions (e.g., 20% discount on spring landscaping).  

All customer transactions are captured in your very own business dashboard. Through the business dashboard you will be able to see all your orders, payments, top products, top customers, and even new customers. These business dashboards will provide great insights on how your business is doing and what areas need more attention.  

WhatsApp is a great way to engage your customers and grow your business. Payemoji provides you all the digital services you need to run your business through WhatsApp. With Payemoji you will have more time for your customers and to grow your business.  

Sounds Interesting – Get in touch now. 

We would love to chat with you about how your business could benefit from OMNIchannel messaging and WhatsApp business platform. Get in touch with us at sales@payemoji.com and we will schedule a call. 

So go ahead and join the conversation by taking advantage of the 23 hours that consumers spend per week on their Messaging Apps and use that to grow your Business. 

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