Stop wasting money with SMS

‍Save up to 90% with WhatsApp Business

For a long time, SMS has been the preferred communication channel for notifications, reminders and OTPs (One-Time-Passwords). This was due to the ubiquity of SMS on every phone and the high perceived open rates of the channel. Many businesses have been moving away from SMS due to the prevalence of fraud on the channel, basically any fraudster can send an SMS using the sender’s name of a legitimate business tricking end users to sharing private and financial information via phishing links. SMS prices increases have significantly increased over the past 2 to 3 years to maximise monetization of the channel. Also, as SMS are a maximum of 140 characters long, many messages are delivered over multiple SMS with each SMS charged. We explore the savings with WhatsApp Business versus SMS in this blog.

New WhatsApp Business Rates from August 1^st, 2024

WhatsApp introduced new rates from August 1^st to make WhatsApp an even more competitive channel to SMS for notifications. You can find the rates for WhatsApp rate cards here .

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WhatsApp Business savings vs. SMS

SMSs are charged per message sent (often irrespective if the message was delivered of not). As SMSs are 140 characters long, it is often the case that multiple SMSs are charged for a single message greater than 140 characters.

WhatsApp on the other hand are delivered per 24-hour conversation irrespective of how many messages (or images, videos etc.) are delivered. What this means is that notifications can be resent on WhatsApp Business over 24-hour period for no extra charges.  

WhatsApp Business ROI Calculator

If you would like to learn more about the savings for your business, we have prepared a WhatsApp Business ROI calculator where you can enter your monthly number of SMSs and rates and get the savings available by moving some or all of your traffic to WhatsApp. You can find the WhatsApp ROI calculator here.

Summary

The future of delivering OTPs and Notifications will move away from SMS to WhatsApp due to the many concerns around SMS - Fraud, Costs, Security, poorer Open rates.

With Business Messaging, like WhatsApp you get:

1. Protect Brand – Business Tick your customers know they are talking to you.

2. Grow Sales – 98% open rates, up to 60% CTRs, 4x conversation of email. Everyone can use WhatsApp.

3. Higher Engagement – Upsell products/services, interactive engagement e.g. Leave parcel Yes/No

4. Save money – Cheaper than SMS for notifications

Sounds Interesting – Get in touch now.

We would love to chat with you about how your business could benefit from OMNI channel messaging and WhatsApp business platform with 4X conversion. Get in touch with us at sales@payemoji.com and we will schedule a call.

So go ahead and join the conversation by taking advantage of the 23 hours that consumers spend per week on their Messaging Apps and use that to grow your Business.