WhatsApp AI for Business

WhatsApp AI for Business

In our last blog we shared the results of two prominent reports from Gartner and Mobile Squared, showing that WhatsApp is becoming the most trusted channel. There was many reasons for this, but in particular the capabilities for richer 2-way communications, which can now be augmented with AI:

‘Companies will invest in richer conversational experiences, advanced messaging (including WhatsApp, WeChat .) will grow with a CAGR of 34.4% through 2028, outpacing the growth in basic communications’ source Garter Global CPaaS report.

Last week META Conversations took place, and we got a whole new slew of AI advances for WhatsApp announced by the great team at WhatsApp Business. The business messaging app is growing from strength to strength and 600 million users are interacting with a business over WhatsApp every day using this app. As we delve into 2024, WhatsApp's integration of artificial intelligence (AI) is poised to revolutionize the way we communicate, offering enhanced features, improved user experience, and unparalleled convenience. Let's explore how WhatsApp AI is transforming our digital interactions in this blog.

WhatsApp AI working - Demo

WhatsApp Business are taking up the mantle of the most trusted and favorite channel for customer engagement by businesses. With advent of GenAI this will become more the case, engaging customers on their favorite communication channel with AI assistances and intent based workflows.  

A great way to experience WhatsApp is to try it yourself, and Payemoji offer a WhatsApp Business AI demo for Insurance (WhatsApp ‘Hi’ to +44 7457 403760). By integrating policy documents, knowledge bases and other critical information, insurance businesses can easily introduce a WhatsApp Business AI service. Also, by integrating intent base workflows as Call To Actions interspersed to provide Quotes, Claims, Support etc. it makes the service a more effective customer engagement service.  

What are the capabilities offered by WhatsApp Business for AI that are making this an amazing experience.

1. Natural Language Processing/Understanding (NLP/NLU) in WhatsApp Business

By integrating NLU into WhatsApp business conversations, it provides for a more conversational experience and address any customer questions from products to support. This feature leverages natural language processing to suggest contextually relevant responses, saving users time and effort. Whether you're coordinating with colleagues or catching up with friends, conversational AI ensures that your communication is swift and seamless. The AI learns (or trains) from your conversational patterns and preferences, making its suggestions more personalized and accurate over time. META like other hyperscalers have their own Large Language Model (LLM) called Llama3. However, thanks to Payemoji APIs on our WhatsApp Business platform we can integrate any AI LLMs (e.g. Open AI’s ChatGPT) the business may choose.

Figure natural Language Processing

2. WhatsApp AI Chatbots: The New Customer Service Frontline

Businesses are increasingly relying on WhatsApp Business to interact with customers, and WhatsApp AI-powered chatbots are playing a pivotal role. These chatbots handle a multitude of tasks, from answering frequently asked questions to processing orders and providing real-time support. The integration of AI allows these bots to understand and respond to customer queries more effectively, improving customer satisfaction and streamlining business operations. When augmenting these responses to provide intent based workflows (e.g. reset password, fill our survey etc.) it supercharges the conversational experiences.

3. Voice Recognition and Transcription: Bridging the Accessibility Gap

AI in WhatsApp isn't just about text. Voice recognition technology has enabled features like voice-to-text transcription, making it easier for users to convert spoken words into written messages. This is particularly beneficial for users with disabilities or those who prefer speaking over typing. Additionally, voice commands allow for hands-free navigation and message dictation, enhancing usability and accessibility. Native OS capabilities can also support language translation capabilities and address customers in their native language.

4. Predictive Typing and Auto-Correction: Writing Made Effortless

WhatsApp's Business AI enhances the typing experience with predictive typing and auto-correction features. Predictive typing suggests the next word or phrase based on the context of your conversation, speeding up your typing process. Auto-correction ensures that your messages are free from typos and grammatical errors, maintaining the clarity and professionalism of your communication.

Conclusion:

WhatsApp Business AI is not just a technological upgrade; it's a paradigm shift in how we communicate. By integrating advanced AI capabilities, WhatsApp is enhancing user experience, improving efficiency, and ensuring robust security. As we embrace these innovations, the future of digital communication looks brighter than ever. Whether you're a casual user or a business, WhatsApp AI is set to redefine your communication journey, making it smarter, faster, and more intuitive. Welcome to the future of messaging with WhatsApp AI!

Sounds Interesting – Get in touch now.

We would love to chat with you about how your business could benefit from OMNI channel messaging and WhatsApp business platform with 4X conversion. Get in touch with us at sales@payemoji.com and we will schedule a call.

So go ahead and join the conversation by taking advantage of the 23 hours that consumers spend per week on their Messaging Apps and use that to grow your Business.